Selah Cheng’s latest collection is a palimpsest of artistry. At the heart of her design philosophy lies the use of traditional craftsmanship methods, particularly the intricate and time-honored technique of handcrafted embroidery patchwork. In this collection, Cheng employs irregular handcrafted embroidery patchwork to capture and freeze moments in time, transforming them into wearable art. Each piece is meticulously crafted to reflect fragments of her past memories, making every garment a unique and profound expression of traditional craftsmanship.
When asked about the inspiration behind her collection, Cheng explained, “The concept of fragmentation, representing the blending and interweaving of memories, is central to my design philosophy. It allows for a rich narrative and depth in each collection, providing endless possibilities for creative exploration. I plan to continue incorporating this theme in future collections, as it offers a profound way to connect with the past while creating something new and contemporary.”
Cheng’s commitment to sustainability is evident in every stitch. Her brand not only focuses on the aesthetic aspects of fashion but also emphasizes environmental responsibility. By using handcrafted techniques and recycling waste fabric, she creates pieces that are both beautiful and durable. “We aim to raise awareness about environmental issues by sourcing sustainable materials and promoting responsible production practices,” Cheng notes. Through her collections, she hopes to inspire a greater appreciation for the art of fashion and encourage more sustainable choices within the industry.
Those scattered childhood memories are like irregular puzzle pieces, pieced together on fabric, forming a complete picture
The Fall/Winter 2024 collection holds special significance for Cheng. One standout piece is a skirt featuring a complex patchwork of embroidered fragments that represent her childhood memories. “Those scattered childhood memories are like irregular puzzle pieces, pieced together on fabric, forming a complete picture,” she says. These pieces embody personal stories and emotions, making them deeply resonant and impactful.
Cheng’s designs are not just about creating beautiful garments; they are about telling stories and preserving memories. Her meticulous attention to detail and mastery of craftsmanship are evident in every piece. From exquisite embroidery to unique designs, each element reflects the brand’s distinctive understanding and unwavering commitment to fashion. This intricate combination of craftsmanship and design provides wearers with an immersive fashion experience.
SeLah Cheng brand showcases a commitment to crafting a unique path in craftsmanship that is deeply feminine, personal, and intricate. Her work not only showcases her unique understanding of fashion but also demonstrates a profound concern for protecting traditional craftsmanship. Cheng offers a poetic and profound visual feast to the fashion world, transforming fragmented fabrics into fashion masterpieces.
